![](https://cdn.myportfolio.com/c594f3ce-00cd-4e46-9ce6-f7dc65a3a0c1/4b702c2f-a5b9-4402-b31d-1448d70a1238_rw_1920.gif?h=4be3105ae7be49fe4e06ff6ac69080b9)
In 2022, Pepsi reimagined cola with the launch of Nitro Pepsi. There’s just one thing – you need to follow the steps to enjoy it properly.
1. Chill Can
2. Pour Hard
3. Admire & Enjoy
We hijacked the medium of email and created a simple GIF to get people literally turning their phones around in order to scroll. It was a launch communication you could only read the way you were meant to pour the drink – upside down.
The results were head-turning compared to previous campaigns:
158% Higher Open Rate
240% Higher Clickthrough Rate.
C A S E S T U D Y
![](https://cdn.myportfolio.com/c594f3ce-00cd-4e46-9ce6-f7dc65a3a0c1/382ebee0-188d-4ac3-95aa-3c7c8be1e276_rw_1920.jpg?h=1c4d2ad90109eb8ff14c905e1b34a4d0)
![](https://cdn.myportfolio.com/c594f3ce-00cd-4e46-9ce6-f7dc65a3a0c1/cbb7af67-1044-4d7c-b197-6b566faf8bcf_rw_1920.gif?h=3531ea16dec9225ddbb0e7ea03205e73)
![](https://cdn.myportfolio.com/c594f3ce-00cd-4e46-9ce6-f7dc65a3a0c1/30129699-5cbd-42cf-aa5b-11ec53beac37_rw_1920.gif?h=778c2780558e10034012d486ace40824)
![](https://cdn.myportfolio.com/c594f3ce-00cd-4e46-9ce6-f7dc65a3a0c1/63cfd33b-3042-4823-8b6e-08efb255f544_rw_1920.gif?h=57af24413f4c9cfa2052b65d425966f8)
D E M O V I D E O