In 2022, Pepsi reimagined cola with the launch of Nitro Pepsi. There’s just one thing – you need to follow the steps to enjoy it properly. 
1. Chill Can 
2. Pour Hard 
3. Admire & Enjoy

We hijacked the medium of email and created a simple GIF to get people literally turning their phones around in order to scroll. It was a launch communication you could only read the way you were meant to pour the drink – upside down.

The results were head-turning compared to previous campaigns: 
158% Higher Open Rate       
240% Higher Clickthrough Rate.

C A S E   S T U D Y​​​​​​​

D E M O   V I D E O​​​​​​​

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