In 2022, Pepsi reimagined cola with the launch of Nitro Pepsi. There’s just one thing – you need to follow the steps to enjoy it properly.
1. Chill Can
2. Pour Hard
3. Admire & Enjoy
We hijacked the medium of email and created a simple GIF to get people literally turning their phones around in order to scroll. It was a launch communication you could only read the way you were meant to pour the drink – upside down.
The results were head-turning compared to previous campaigns:
158% Higher Open Rate
240% Higher Clickthrough Rate.
C A S E S T U D Y
D E M O V I D E O