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McDonald’s Canada partnered with Montreal Canadiens to offer fans McGoal - a net-new promotion where if they scored the first goal of the game, My McD’s app users in Quebec received free fries. Win-win!
Through an engaging hyper-specific content email cadence and landing page, we increased McDonald's app downloads, guest counts and sustaining user engagement all season long. A true hat trick!
![](https://cdn.myportfolio.com/c594f3ce-00cd-4e46-9ce6-f7dc65a3a0c1/d1ac2e4f-ae66-4792-bbd2-cf44e2c78e1f_rw_1920.jpg?h=2e3da5fbb117a13f6af62cc399fa6d51)
C A S E S T U D Y
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M I C R O S I T E
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![](https://cdn.myportfolio.com/c594f3ce-00cd-4e46-9ce6-f7dc65a3a0c1/f0888ce8-85ac-4d84-a5aa-79a49ba66c8f_rw_1920.jpg?h=38e162d0352b99af7c50bb851cb28eeb)
E M A I L S
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![](https://cdn.myportfolio.com/c594f3ce-00cd-4e46-9ce6-f7dc65a3a0c1/804c49e0-0240-42de-916f-6577d8f5c529_rw_600.jpg?h=217336cac70b31a388446321aa561f36)
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![](https://cdn.myportfolio.com/c594f3ce-00cd-4e46-9ce6-f7dc65a3a0c1/ea018b76-3f9b-445d-977e-ef7c5b0be28b_rw_1920.jpg?h=e7568bc88fc6848a00faeab7793f0fca)
S O C I A L
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A W A R D
2018 ECHO | Silver | Retail & Direct Sales