![](https://cdn.myportfolio.com/c594f3ce-00cd-4e46-9ce6-f7dc65a3a0c1/8732297a-d807-42da-af9e-1f37de639aac_rw_1920.gif?h=b1f24d91b790d0e09b8b9e89e0f4eed7)
T H E A S K
Create a digital campaign to increase engagement with the "My McD's App," new user registrations and ultimately drive digital guest counts by promoting breakfast offers.
T H E I N S I G H T
Use the power of choice to increase consumption by creating a website experience that uses gamification and personalization to establish an emotional connection with the offers and a more social-forward experience.
T H E I D E A
We can create great things in life. Every action we take manifests into extraordinary moments and experiences. So what if we could manifest a tasty breakfast? Jumping on the Tarot trend, for a week, "My McD's" users will be able to vote into offers and decide the destiny of breakfast.
I C O N O G R A P H Y
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![](https://cdn.myportfolio.com/c594f3ce-00cd-4e46-9ce6-f7dc65a3a0c1/bb5292b7-e5f7-47a9-84b8-b6ae6a1757d5_rw_1920.png?h=4d91df4655b2ca485b0ac881191c587c)
D E C K O F O F F E R S
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![](https://cdn.myportfolio.com/c594f3ce-00cd-4e46-9ce6-f7dc65a3a0c1/1e21c4da-e11c-4826-9e39-d5f8472c6a15_rw_1920.gif?h=7fbf7f405d8a372ec2cd118f555033d3)
U X - W I R E F R A M E S
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![](https://cdn.myportfolio.com/c594f3ce-00cd-4e46-9ce6-f7dc65a3a0c1/7c22f1dd-9a1c-4bab-ad11-680e8d18ac4f_rw_1920.png?h=ce3f40e2705cd9bc7c45c70947acb820)
P R O M O T I O N A L W E B S I T E
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E M A I L S
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H E R O A N I M A T I O N S
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E M A I L S T R U C T U R E
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S O C I A L - I N S T A G R A M & F A C E B O O K
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P R O G R A M M A T I C A D S
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![](https://cdn.myportfolio.com/c594f3ce-00cd-4e46-9ce6-f7dc65a3a0c1/457a33f9-4836-4c11-8e3b-85d7fb4e03ee_rw_1920.gif?h=11993d151160028bc6b1819299df21a0)
M Y M C D ' S A P P P R O M O T I L E
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![](https://cdn.myportfolio.com/c594f3ce-00cd-4e46-9ce6-f7dc65a3a0c1/c44a525a-8e88-431a-8a5e-b66375700688_rw_1920.jpg?h=9d16db985e208f7908fd714443984d4a)
S U R P R I S E & D E L I G H T
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![](https://cdn.myportfolio.com/c594f3ce-00cd-4e46-9ce6-f7dc65a3a0c1/2cb5b288-c0d6-4326-91d6-a8274395249c_rw_1920.jpg?h=27a46b9d4ab29bbbbb8820dd82a66911)
R E S U L T S
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Using a voting mechanic, we created a connection between user and offer. The voting results were shown in real-time on the dedicated campaign landing page. The future is what we make it – so we made it delicious.
![](https://cdn.myportfolio.com/c594f3ce-00cd-4e46-9ce6-f7dc65a3a0c1/2d5f6fc1-e214-405c-8e68-c4fdabdbfd02_rw_1920.gif?h=a59f40c46a7f4dfa8708b68166b952d0)
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C A S E
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A W A R D S
CMA - GOLD | Food & Beverage - Customer experience
ECHO - GOLD | Best Integrated Campaign
ECHO - SILVER | Best CRM Customer Loyalty Campaign
ECHO - SILVER | Best Campaign under $250k