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Following the worldwide communication of J&J “care inspires care,” we created the campaign and contest “Care is what connects father and son” for Father’s Day. The mechanics were simple; each employee would have to guess how many meters of dental floss build the word “care”, made with dental floss.
More than 8 thousand employees of Johnson& Johnson São José dos Campos (SP), the J&j site plant with more employees in the world, had the opportunity to play and compete for a prize. ​​​​​​​
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