A B O U T T H I S P R O J E C T
Following the worldwide communication of J&J “care inspires care,” we created the campaign and contest “Care is what connects father and son” for Father’s Day. The mechanics were simple; each employee would have to guess how many meters of dental floss build the word “care”, made with dental floss.
More than 8 thousand employees of Johnson& Johnson São José dos Campos (SP), the J&j site plant with more employees in the world, had the opportunity to play and compete for a prize.
More than 8 thousand employees of Johnson& Johnson São José dos Campos (SP), the J&j site plant with more employees in the world, had the opportunity to play and compete for a prize.
![](https://cdn.myportfolio.com/c594f3ce-00cd-4e46-9ce6-f7dc65a3a0c1/0e80a16f-1c15-4203-bbdd-a3dfcdf74615_rw_1920.jpg?h=03af5a8a3223c9a7ee6b54b1a7346c03)
![](https://cdn.myportfolio.com/c594f3ce-00cd-4e46-9ce6-f7dc65a3a0c1/9abc00b5-5b83-4652-b362-9bcc8dc9f922_rw_1920.jpg?h=85191f4bc788aede53f397623a8387b3)
![](https://cdn.myportfolio.com/c594f3ce-00cd-4e46-9ce6-f7dc65a3a0c1/575582a9-bd22-4936-9158-889b00a30827_rw_1920.jpg?h=f34321f4cca76015ffe78942613bb425)
![](https://cdn.myportfolio.com/c594f3ce-00cd-4e46-9ce6-f7dc65a3a0c1/dfd7c94e-d09e-4d95-8375-7e300a0c68e6_rw_1920.jpg?h=f53e615f237f6968425d34b31b0eb165)