Artificial intelligence to make every flight really nice.
N A T I O N A L A D V E R T I S I N G C H A L L E N G E E N T R Y | A P R I L 2 0 1 9
O B J E C T I V E
To win the hearts and bums of frustrated travellers, Air Canada needs to give people a taste of Canadian hospitality by doing the Canadian thing; being nice.
S T R A T E G Y
To improve everyone’s journey, we analyzed data from the 6-digit Passenger Name Record and flight related social media impressions. The PNR code is generated with every booking and provides a complete traveller profile with information like dietary or mobility restrictions, seating preference, preferred language and travel itinerary.
C R E A T I V E
The robotic airport assistants were programmed to empathize with travellers’ flying pains and generate gifts that improve their journey based on data linked to their scanned boarding pass.