Artificial intelligence to make every flight really nice.​​​​​​​
N  A  T  I  O  N  A  L     A  D  V  E  R  T  I  S  I  N  G     C  H  A  L  L  E  N  G  E     E  N  T  R  Y       |       A  P  R  I  L    2  0  1  9
O  B  J  E  C  T  I  V  E
To win the hearts and bums of frustrated travellers, Air Canada needs to give people a taste of Canadian hospitality by doing the Canadian thing; being nice.

S  T  R  A  T  E  G  Y
To improve everyone’s journey, we analyzed data from the 6-digit Passenger Name Record and flight related social media impressions. The PNR code is generated with every booking and provides a complete traveller profile with information like dietary or mobility restrictions, seating preference, preferred language and travel itinerary.

C  R  E  A  T  I  V  E
The robotic airport assistants were programmed to empathize with travellers’ flying pains and generate gifts that improve their journey based on data linked to their scanned boarding pass.
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