Unimed is the largest medical cooperative system in the world, as well as Brazil’s largest medical network enjoying a presence in over 83% of this Country’s territory. In celebration of their 38th anniversary, an emotional campaign was created to highlight life’s best moments based on a touching concept. The art design was created with a focus on the main campaign title: “38 years of Unimed in Taubaté, and a whole life with you”. The timeline of a boy’s life shows the importance of his healthcare plan from the moment he was born to the moment he becomes a father.
The Unimed Taubaté campaign won 1st place in the category Best Campaign, the 16th Marketing Award, among Unimed small and medium businesses.