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Tutti Frutti Frozen Yogurt

about this project

Tutti Frutti is a franchising business specialized in frozen yogurt, a healthier and delicious choice for those that are passionate about ice cream. With over 20 flavours of frozen yogurt and more than 30 toppings available, Tutti Frutti gained market share and expand worldwide quickly as their competitor at the time only offered 3 frozen yogurt’s flavours. To emphasize uniqueness of the product, an interactive website was developed to demonstrate customers the experience of creating their own frozen yogurt with an array of possible combinations. Playful icons, vibrant colors and fresh cut fruits were used to design the poster and loyalty card showing the high quality of the product as well as the range of flavours.