Redencao is a well recognized Brazilian organization for it’s long tradition in the commercial bus fleet market. With over 40 years in the business, the company had only used one bus fleet design (which can be seen here), representing the landscape and beauty of the region where the company is located in Brazil. In the year of 2013, the company sought a more contemporary look and design that would meet their investments in modernizing their bus fleet. Based on Cubism art, the new design represented the same atmosphere of the region through a geometric shaped hand illustration of mountains, roads and the Sun. To demonstrate motion and dynamism, I designed lines that created the structure of the mountains as they intersected. The color pallet was maintained to conserve the identity of the organization.
The new identity won 3rd place for Best Design Fleet in Brazil, in the main event of the category: “The Best in Transport & the Largest in Transport Award” in 2013, and also 3rd place for Best Design at the “Lettering Magazine Award” in 2013.