Let’s Wok is the first Brazilian fast-food franchise serving wok dishes like stir-fry. The client was looking to update the brand image, with a new concept that would emphasize the high quality of their products and freshness. The proposed concept presented the brand with a modern and youthful appeal in a cheerful, friendly and sociable approach. Along with the identity, were developed new packaging, branding, menus, photos of products, tray liners, digital signage system, website and much more.
To improve franchise strength and brand awareness among consumers, an online media project was developed through blog and social media investment.
Let’s Wok won 3rd place for Best Graphic Design, at the “Recall Magazine Award” in 2014.