The project concept was to create a brand for LaClô, a new modern tailor clothing store. The client’s collection was the principal base of inspiration with fresh youthful colors and the mixture of different fabrics. The shape of the letters matches the elegant patterns and textures of the fabrics. The brand design is minimalist and simple enough to be applied in many materials. Within this project, I also created elements of branding identity such as logotype variants, business cards, buttons, tags, accessories and an identity book.