Following the concept of “care inspires care”, the worldwide communication of J&J, a contest to the Father’s Day was created. Every year the company has an initiative based on a contest of “who is closer to the right number?”, the 100 employees who gave the nearest correct won a gift.
The Father’s day contest has been held in fan action in which employees would have to figure out how many meters of dental floss had the word “care” (made with floss).
For advertising, poster, e-mail marketing, panel, coupon, urn, gift, certificate were made. The arts were developed with the message “Care is what connects father and son”, illustrated with a red thread that “connects” the two, referring to the concept and also with the contest.
The event was directed to all employees, that are fathers, of São José dos Campos (SP) Johnson& Johnson world biggest site plant. The winners earned invitations to the theater.