Ahlstrom – Campaign of Results

about this project

Ahlstrom is a high performance fiber-based materials company that will be used in everyday applications such as filters, medical fabrics, wallcoverings and food packaging. For this client, a product loss prevention campaign based on Formula 1 was developed to encourage performance results increase. “On Tracks With No Loss” was the main title for the campaign that was divided into 4 phases. The first one revealed the goals to be reached at the following phases. The next two phases displayed partial results, encouraging the employees to continuing their focus on goals and targets. The last phase had an event to emphasize the importance of sustaining the momentum and good work on a daily basis, and recognize all their employees for the goals achieved by giving them prizes. For this project, I designed tray liners, sticker for mirrors, banners, posters, e-mails communications, t-shirt, internal newspaper, brochure, flags and totems.