visual identity and supporting marketing materials

about this project

The concept of visual identity was created based on the prime location of the restaurant – the only point of the mall having an exterior view encompassing the Serra da Mantiqueira, a beautiful view of the mountains and valley. The materials developed were based around thoughts and sayings of great personalities from all over the world. The materials created were the name, logo, branding, internal signage, tray liner, customized utensils (plate, cup, glass), menu, basic stationery (business card, envelope, email signature) and website. The work was developed in partnership with the architectural designer of the space.

Vistah won short list for Best Visual Identity at “Recall Magazine Award” in 2014.